The purpose for this fictive project was to design a sign and a typeface, for a new fish market called Fiskeriet, located in the harbor of Copenhagen. The selected spacious and odd building is characterized by its dichotomies of rules and irregularities, meetings between the old and the new, simplicity yet complex spaciallity. In order to create a unitary visual identity for Fiskeriet, the design of the typeface is based on the characteristics of the building. By translating its anatomy, the shapes of the letters take form.